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AFC Bournemouth Superstore

AFC Bournemouth - Vitality Stadium, Dean Court, King's Park Drive, Bournemouth, Dorset, BH7 7AF

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Access Guide

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Contact Details

Getting Help and Assistance

  • There is a member of staff available for help and assistance.
  • Club staff receive disability awareness/equality training.
  • Stewards receive disability awareness/equality training.
  • Hospitality staff receive disability awareness/equality training.
  • Food and drink concession staff do receive disability awareness/equality training.
  • Car parking attendants do receive disability awareness/equality training.
  • All club staff receive deaf awareness training.
  • The alternative formats documents can be provided in include; Braille on request, large print on request, different languages on request and audio on request.
  • There is an assistance dog toilet or toileting area at the stadium/near by.
  • The assistance dog toilet or toileting area is located outside the East Stand.
  • Water bowls for assistance dogs are available.
  • There are mobility aids available.
  • The mobility aids available include wheelchairs.
  • There are 1 or 2 stewards trained in British Sign Language, please contact the club for more information.
    On matchdays there is a member of staff in the ticket office who is trained in British Sign Language.

Getting Here

  • By Road View
    • The stadium is located just outside the centre of Bournemouth.
      When driving to the ground, follow the brown road signs with a football logo to get to Vitality Stadium. Please note, some of the signs may refer to the ground as Dean Court. Supporters are advised to travel in plenty of time for the game.
      From the North:
      Follow the M6, exiting onto the M42 towards London, Warwick and Solihull, then exiting at junction 3a onto the M40. Leave the M40 at junction 9, taking the A31 / A34 exit.
      At the Wendlebury Interchange, take the 3rd exit onto the A34 towards Oxford / Newbury. At the roundabout, take the third exit onto the M3.
      Follow the M27 and A31, exiting onto the A338 towards Bournemouth.
      On the A338 take the exit towards Boscombe, then take the second exit at the roundabout into King’s Park Drive. The ground is located on the left.
      From the South East:
      Follow the A27, M27 and A31, exiting onto the A338 towards Bournemouth. On the A338 take the exit towards Boscombe, then take the second exit at the roundabout into King’s Park Drive. The ground is located on the left.
      From the South West:
      Follow the A35 to the A338. On the A338 take the slip road to the Springbourne Roundabout signposted Kings Park. Take the third exit off the roundabout and at the fire station stay in the left-hand lane and turn left onto Holdenhurst Road. Stay to the left and go straight through at the traffic lights (the Queens Park Pub should be on your right). Take the third exit at the small roundabout and into Kings Park itself.
    • There are two car parks and an away coach drop-off point located at the stadium.
      Free matchday parking is also available at Harewood College, which is a 10-minute walk across the park to the stadium.
      Alternatively, the Sovereign Shopping Centre on Christchurch Road, which is approximately a 15-minute walk from the ground, offers low cost easy parking. Please note this car park is not operated by the club.
      The matchday parking attendants do allow for disabled supporters without parking to be dropped off in the main car park. Thistlebarrow Road is also recognised as a main pick up point, providing it is not within the coned areas.
  • By Bus View
    • There is a bus stop within 150 metres of the stadium.
    • There are bus stops located on Littledown Avenue, Ashley Road and Christchurch Road.
      The 2/2a/2b Yellow Bus service is accessible from the train station and runs up to every 20 minutes. Alight at Ashley Road to get within 5 minutes of the ground. The Yellow Bus service also serves Bournemouth Pier and Bournemouth Square.
      The M1/M2 More Bus service runs from Pokesdown Station and brings supporters closer to the stadium via Boscombe.
    • For more information on the Yellow Bus service please click here (opens new tab).
  • By Train View
    • The nearest Railway Station is Pokesdown Station.
    • Pokesdown Station is approximately 1 mile from the ground, around a 15-minute walk away. There is no step-free access or staff assistance at this station.
      To get to the stadium, exit the station and turn right down Christchurch Road (A35) for 400m. Turn right into Gloucester Road and follow the signs for Kings Park to arrive at the stadium.
      Alternatively, Bournemouth Central Station is approximately 1.3 miles from the stadium, around a 30-minute walk away. Bournemouth station offers step-free access and staff assistance. To get to the stadium, leave the station by the south exit (facing Asda) and turn left towards the main road. Turn left again and walk straight up Holdenhurst Road for approximately 25 minutes, until you reach a roundabout at which you turn right into King's Park Drive. The ground is located on the left.
    • For more information on National Rail Enquiries for Pokesdown Station please click here (opens new tab).
    • For more information on National Rail Enquiries for Bournemouth Station please click here (opens new tab).

Car Parking and Drop off

Outer Concourse

Opening Times

  • Monday to Friday: 09:00 - 17:00.
  • Saturday (matchday): 09:00 – kick-off (open 30 minutes after the final whistle).
  • Saturday (non matchday): 09:30 - 16:00.
  • Sunday: 10:00 - 15:00.
  • Midweek matchdays: 09:00 – kick-off (open 30 minutes after the final whistle).

Outside Access (Club Superstore - Accessible Entrance and Exit)

  • Entrance View
    • This information is for the entrance located on the corner of the Main Stand and the Vitality Steve Fletcher North Stand.
    • The entrance area/door is clearly signed.
    • There is step-free access at this entrance.
    • There is not a canopy or recess which provides weather protection at this entrance.
    • The entrance door(s) does not/do not contrast visually with its immediate surroundings.
    • The main door(s) open(s) automatically (towards you).
    • The main automatic door(s) is/are push pad or push button activated.
    • The push pad or push button is 90cm from floor level.
    • The door(s) is/are single width.
    • The width of the door opening is 85cm.
    • There is a member of staff available for assistance at this entrance.

Outside Access (Club Superstore - Entrance)

  • Entrance View
    • This information is for the entrance located on the corner of the Main Stand and the Vitality Steve Fletcher North Stand.
    • The entrance area/door is clearly signed.
    • There is step-free access at this entrance.
    • There is not a canopy or recess which provides weather protection at this entrance.
    • The entrance door(s) does not/do not contrast visually with its immediate surroundings.
    • The main door(s) open(s) towards you (pull).
    • The door(s) is/are double width but one door is locked.
    • The door(s) may be difficult to open.
    • The width of the door opening is 85cm.
    • There is a member of staff available for assistance at this entrance.

Shop

  • Inside Access View
    • There is step-free access throughout the aisles.
    • The majority of aisles have a clear width of 100cm+ and are clear of obstructions.
    • The flooring throughout the aisles is vinyl.
    • There is some flooring in aisles with a very shiny finish which could cause issues with glare or be perceived as slippery.
    • There is high colour contrast between the walls and floor in all areas.
    • Background music is not played.
    • The lighting levels are good.
    • The club trophy cabinet is located in the centre of the superstore.
  • Till(s)/Counter(s) View
    • There is/are 3 till(s)/counter(s) available.
    • There is a/are payment counter(s), shirt printing counter(s) and ticket counter(s) available.
    • The payment counter is located to the left as you enter.
      The ticket counter is located ahead as you enter.
      The shirt printing counter is located at the rear left of the store.
    • The till(s)/counter(s) is/are clearly signed.
    • There is step-free access to the till(s)/counter(s).
    • There is a clear accessible route to the till(s)/counter(s).
    • The nearest till(s)/counter(s) is/are approximately 2m from the entrance.
    • There are not windows, TVs, glazed screens or mirrors behind the till(s)/counter(s) which could adversely affect the ability of someone to lip read.
    • The till(s)/counter(s) is/are not placed in front of a background which is patterned.
    • The height of the till(s)/counter(s) is/are medium height (77cm - 109cm).
    • There is not a low section at the till(s)/counter(s) with a height of 76cm or below.
    • There is a hearing assistance system at the till(s)/counter(s).
    • The hearing assistance system(s) is/are portable.
    • The hearing assistance system(s) is/are signed.
    • Staff are trained to use the system.
  • Standard Fitting Room(s) View
    • There is/are 2 standard fitting room(s).
    • There is step-free access to the standard fitting room(s) .
    • There is a clear accessible route to the standard fitting room(s).
    • There is a chair/stool/changing bench in the standard fitting room(s).

Ticket Office(s) (AFC Bourenmouth Superstore)

  • The AFC Bourenmouth Superstore ticket office is located within the club shop, ahead as you enter.
  • The ticket office(s) is/are clearly signed.
  • There is step-free access to the ticket office(s).
  • There is a clear unobstructed route to the ticket office(s).
  • There are not windows, TVs, glazed screens or mirrors behind the ticket office(s) which could adversely affect the ability of someone to lip read.
  • The ticket office(s) is/are not placed in front of a background which is patterned.
  • The lighting levels at the ticket office(s) are good.
  • The height of the ticket office(s) is/are medium height (77cm - 109cm).
  • There is sufficient space to write or sign documents on the ticket office(s).
  • There is not a low section at the ticket office(s) with a height of 76cm or below.
  • The ticket office(s) is/are staffed.
  • There is a hearing assistance system at the ticket office(s).
  • The hearing assistance system(s) is/are portable.
  • The hearing assistance system(s) is/are signed.
  • Staff are trained to use the system.